What Digital Talent Do Companies Really Need?

The digital talent companies truly need combines digital thinking and skills with the ability to deliver transformation and innovation. Key characteristics include:

• Data-driven thinking: Understand and apply data to decisions and process optimization.
• Deep technology and business understanding: Connect technical knowledge to real business needs and solutions.
• Innovation and problem-solving: Accept new ideas and solve challenges encountered during transformation.
• Teamwork and leadership: Collaborate effectively and help lead digital initiatives.
• Rapid learning and adaptability: Keep learning as technologies and digital environments change.
• Interdisciplinary perspective: Apply knowledge and methods across related fields.
• Clear communication: Express ideas clearly and collaborate effectively.
• Responsibility and professional ethics: Protect information security and customer privacy while acting responsibly toward the company and society.

Common Digital Roles

1. Digital Technology

• Data scientists and analysts collect, process, analyze, and interpret data using mining and machine-learning techniques to support decisions.
• Software developers and engineers build, maintain, and improve websites, mobile applications, and enterprise systems.
• Cybersecurity specialists protect digital assets, respond to attacks, and maintain data and system security.

2. Digital Management

• Chief digital officers or transformation leaders develop and execute strategy, oversee progress, and align initiatives with company objectives.
• Project managers coordinate across departments and manage the full lifecycle from planning through delivery and evaluation.
• Change managers guide organizational change and help employees adapt to digital workflows and environments.

3. Digital Application

• Digital marketers use social, search, and other digital channels to build brands, attract customers, and grow sales.
• E-commerce specialists operate and improve online sales platforms.
• Product managers combine market insight and user orientation with close technical collaboration to create products that meet demand.

4. Digital Innovation

• Innovation consultants identify new technologies and business models and advise companies on sustainable innovation.
• R&D engineers develop new technologies that create competitive advantage.

The answer varies by company, but the broad need is for interdisciplinary people who combine technical expertise, business understanding, and market awareness to generate tangible growth and innovation. Companies must also build digital thinking and capabilities throughout the workforce.